Shatru Buddhi Vinashaya

I am not sure how to react to this ad but I was speechless when I saw it. Can one call it racism? Perhaps not but apart from the difference in the colour of the skin (or race, in genetic terms), everything else is the same. If the depiction of the african tribes in Pirates of the Caribbean was racist, then what do we call the depiction of tribals in Indian cinema and advertisements?



India shining, indeed...